地址：中国·上海新国际博览中心（上海浦东新区龙阳路2345号）
展会时间：2021年3月
展馆：W1-W5/N1-N5/E1-E3
Joint creation of intelligent life
Joint establishment of global platform
共创智慧生活共建全球平台
家电早已深深融入我们的日常生活，互联网、大数据、人工智能更让家电为人们未来的美好生活提供更丰富的想象。AWE向公众呈现的，是人们美好生活的各种可能场景，也是家电及消费电子产业围绕用户应用场暴所提供的极新技术、产品、服务及产业生态; AWE向公众倡导的，是追求更加安全、便捷、舒适、健康的美好生活态度，是基于满足用户需求的包容、开放、进取、破界、共生的产业融合生态。
AWE紧扣互联网信息技术快速发展的时代特征，促进家电、消费电子、物联网、智能家居、移动通信、房地产、新动力汽车、虚拟现实、人工智能等领域间的相互渗透与融合发展，形成了优势互补、资源整合的全新产业生态圈。在AWE随处都可见家电及消费电子产业与物联网、大数据、人工智能等技术深度融合的成果;产品的自主学习、主动服务、人机交互能力日益提高，展现了令人向往的未来美好生活场景;无人结算、无人货柜、智慧物流等技术展示，为我们展现未来大数据、人工智能与新零售相结合的发展趋势;科技公园引入更加多样性与全球化的科技品牌，打造科技“跨界”及创新潮品专区，展现丰富的前沿智能生活场景。AWE现场近百场企业新品、技术、战略等发布活动，让观众第-一时间感受到重量级年度新品和新技术的魅力。
AWE - Path of Transformation and Upgrading
Market-Orientation
市场驱动
一·观众数量持续高速增长
AWE的观众每年以惊人的速度在持续增长，5年内人数增长2.5倍，平均增长率为50%。AWE2018到场观众人次29.26万。
二·专业观众决策层比例逐年攀升
作为展会极核心的资源，AWE专业观众占比77%;同时专业观众的职位相关度与职位决策权也在大幅提升，管理及决策层观众较去年增长54%，对展商的展示成果及治谈效率起到决定性的作用。
三·大众消费者及消费 成为主导
近几年，来AWE逛展的大众消费者以每年200%的速度增长，因为展示领域逐步扩大，与大众日常生活息息相关的产品比比皆是，意识的消费群体越来越习惯来此尝鲜;主办方以及各个企业针对普通消费者安排的各种演示、体验、优惠、抽奖等互动活动，以及满足青少年对黑科技想象的科技公园都增加了观众前来的娱乐性和参与性; AWE逐步成为满足整个家庭来参观的展会。
四·辐射海外市场
作为全球的顶-尖盛会，AWE2018年共吸引了来自全球6大洲76个国家和地区的17556人次海外观众前来参观;此外十余个国家驻华领馆大使、商务参赞组成的使馆团、德国现代厨房行业协会(AMK)、日本电机工业会(JEMA)、欧洲知名家电与消费电子企业组成的高管团等国际颇有影响力的行业团体也受邀而来，以此促进国际间的交流合作:2019年，AWE将继续加大海外推广及合作力度，增加全球影响力和关注度。
Brand Effect
品牌效应
一:聚焦媒体关注
AWE得到了全球媒体空前关注和广泛地报道，数百家国内外媒体让每年报道AWE成为惯例。
央视《朝闻天下》、《经济信息联播》《环球财经连线》、《24小时》连续三天对AWE长达近两分钟的宣传片在两会期间进行循环播出，并安排30人的报道团队进行全程报道。
BBC、CNN、美联社、《纽约时报》、法国《费加罗报》、《新加坡海峡时报》、韩国YTN电视台、日本NHK电视台等35家国际知名媒体也对AWE2018进行了深入报道。
二：艾普兰奖加冕
每年代表着智慧生活领域的极高奖项一艾普兰奖的揭晓都会让整个行业高度关注媒体对此结果的聚焦也会引起大众的强烈追捧，为能得到这个行业发展的全年极大荣光，很多企业都积极的更迭产品，并在获奖后加以大力曝光。
三：深入国际合作
AWE在国际间的合作由来已久，已经逐步由港台、日韩等亚太地区延续到欧美，2019年将首度与德国现代厨房协会AMK深入合作，将在AWE建立一个上万平米的“德国现代厨房馆届时Miele、Nobilia等十数家德国顶-级厨电品牌将高调亮相中国市场，与此同时，一场关于高端厨房深度探讨也将在“首届全球现代厨房峰会”上与AWE同期展开。
Cross-lndustry lntegration
破界融合
一（各界名流， 闪耀跨界）
AWE更是一场群星闪耀的全民狂欢。2018展会期间，林志玲高圆圆、林更新、胡歌、舒淇、杨幂、黄日华、杨澜、李好、迭戈弗兰、朱敬一等跨界名人现身AWE,为这场科技盛宴增添了娱乐性及关注度。
二（科技公园， 玩转智能）
吸引了更加多样性与全球化的科技品牌的科技公园，如互联网巨头腾讯、消费电子巨擘索尼与创业投资机构创新工场等，全面展现了更为丰富的前沿智能生活场景，把人工智能、智慧出行、智慧娱乐、运动健康领域极新潮的科技与体验带给前来参观的消费者。
Address: Shanghai New International Expo Center, China (2345Longyang Road, Pudong New Area, Shanghai)
Exhibition time: March 11-14, 2020
Exhibition hall: w1-w5 / n1-n5 / E1-E3
Create a global platform for Smart Life
Home appliances have been deeply integrated into our daily life.The Internet, big data and artificial intelligence make homeappliances provide more rich imagination for people's better lifein the future. Awe presents to the public all kinds of possiblescenes of people's good life, as well as the extremely newtechnologies, products, services and industrial ecology provided bythe home appliance and consumer electronics industry around theuser application field; What awe advocates to the public is topursue a more safe, convenient, comfortable and healthy attitudetowards a better life. It is an inclusive, open, enterprising,boundary breaking and symbiotic industrial integration ecologybased on meeting the needs of users.
Awe closely adheres to the characteristics of the rapiddevelopment of Internet information technology, promotes the mutualpenetration and integration of home appliances, consumerelectronics, the Internet of things, smart home, mobilecommunications, real estate, new power vehicles, virtual reality,artificial intelligence and other fields, forming a new industrialecosystem with complementary advantages and resource integration.In awe, we can see the achievements of deep integration of homeappliances and consumer electronics industry with the Internet ofthings, big data, artificial intelligence and other technologies;the product's independent learning, active service, andhuman-computer interaction capabilities are improving day by day,showing a beautiful life scene in the future; Unmanned settlement,unmanned container, intelligent logistics and other technologyexhibitions show us the development trend of combining big data,artificial intelligence and new retail in the future; science andTechnology Park introduces more diversified and global science andtechnology brands, creates a science and technology "cross-border"and innovative fashion area, and displays rich cutting-edgeintelligent life scenes. Awe has launched nearly 100 new product,technology, strategy and other release activities on site, whichmakes the audience feel the charm of heavyweight annual new productand new technology at the first time.
AWE - Path of Transformation and Upgrading
Market driven
I. the number of visitors continues to grow at a high speed
Awe's audience continues to grow at an alarming rate every year,with the number of people growing 2.5 times in five years, with anaverage growth rate of 50%. Awe2018 has 292600 visitors.
II. The proportion of decision-making level of professionalaudience is increasing year by year
As the core resource of the exhibition, awe professionalvisitors account for 77%; at the same time, the position relevanceand position decision-making power of professional visitors arealso greatly improved. The management and decision-making levelvisitors are 54% higher than last year, which plays a decisive rolein the exhibition results and governance efficiency ofexhibitors.
III. mass consumers and consumer leaders become the leadingrole
In recent years, awe's mass consumers are growing at an annualrate of 200%, because the exhibition field is gradually expanding,and there are many products closely related to the daily life ofthe masses, and the consumer leaders with leading consciousness aremore and more used to come here to taste; Various interactiveactivities such as demonstration, experience, preference andlottery arranged by the organizers and various enterprises forordinary consumers, as well as the science and technology park thatmeets the young people's imagination of black technology, haveincreased the entertainment and participation of the audience; awehas gradually become an exhibition that satisfies the whole familyto visit.
IV. radiate overseas market
As the top-notch event in the world, awe 2018 attracted 17556overseas visitors from 76 countries and regions on six continents;In addition, embassies composed of ambassadors and CommercialCounsellors from more than ten countries in China, AMK, jema, andsenior executives from European well-known household appliances andconsumer electronics enterprises were invited to promoteinternational exchanges and cooperation In 2019, awe will continueto increase its overseas promotion and cooperation, and increaseits global influence and attention.
brand effect
1： Focus media attention
Awe has received unprecedented attention and extensive coveragefrom the global media. Hundreds of domestic and foreign media makeit a convention to report awe every year.
CCTV's "chaowentianxia", "economic information broadcast","global financial connection" and "24 hours" broadcast awe's nearlytwo-minute promotional films circularly during the two sessions forthree consecutive days, and arranged a reporting team of 30 peopleto cover the whole process.
The BBC, CNN, the associated press, the New York Times, France'sFigaro, the Singapore Straits Times, South Korea's YTN TV station,Japan's NHK TV station and other 35 internationally renowned mediaalso made in-depth reports on awe2018.
2： Epland award crowned
Every year, the unveiling of the epland award, which representsa very high award in the field of intelligent life, will make thewhole industry pay close attention to the media's focus on thisresult and cause the public's strong pursuit. In order to get thegreat honor of the industry's development throughout the year, manyenterprises are actively changing products and making greatexposure after winning the award.
3： In depth international cooperation
Awe has a long history of international cooperation, which hasgradually extended from Hong Kong, Taiwan, Japan, South Korea andother Asia Pacific regions to Europe and the United States. In2019, awe will establish an in-depth cooperation with the Germanmodern kitchen Association AMK for the first time. In awe, it willestablish a 10000 square meter "German modern kitchen hall. At thattime, Miele, Nobilia and other ten German top-grade kitchen brandswill appear in the Chinese market in a high-profile manner.Meanwhile, a high-end kitchen The room in-depth discussion willalso be held in the same period as awe at the "first global modernkitchen summit".
Boundary fusion
I (celebrities from all walks of life, shining across theborder)
Awe is a national carnival with stars shining. During the 2018exhibition, Lin Zhiling, Gao Yuanyuan, Lin Xinxin, Hu Ge