2026中国·上海冲调饮品OEM代加工展（2026年PLF第十九届上海国际冲调饮品展览会）

据组委会披露，河南陶小胖、许昌新大新等区域零售新秀，名创优品、天虹、华润万家、麦德龙、大润发等自有品牌“老兵”，以及、年糕妈妈、蜂享家等私域电商平台均已参与第九届自有品牌金星奖评选。想了解以“性价比”为核心、自有品牌占比高达90%的奥乐齐，在2025年推出了哪些颠覆市场的王炸新品吗？想知道凭借“盒马品质”深入人心的新零售盒马鲜生，又通过自有品牌打造了哪些引领行业的年度新品和稀缺商品吗？来PLF跨采自有品牌展就对了！

↑往届展会现场实拍

要听干货？

来PLF跨采自有品牌展就对了！

要听干货，就来PLF跨采·第十八届全球零售自有品牌产品亚洲展。究竟是品牌忠诚度高的产品更适合开发自有品牌，还是品牌忠诚度低的产品更合适？如何实现自有品牌开发的差异化？啤酒类自有品牌产品是否还有机会？2025中国自有品牌开发者大会汇聚全行业开发大咖，为你一一解答。在工作坊系列研讨论坛中，供应商管理、包装设计、食材健康、大单品打造等议题同样备受关注。

↑往届展会现场实拍

要3天对接1000家工厂？

来PLF跨采自有品牌展就对了！

PLF跨采·第十八届全球零售自有品牌产品亚洲展拥有优质源头工厂展商近1000家，担心时间太短无法高效对接？ 除了11月18-20日，给您留有充足的时间逛展外，组委会还提供4场 “PLF零供对接会”，让优质展商主动找到您，家居日用、个人护理、文体3C、休闲零食、酒饮冲调、民生食品、保健食品等全品类源头供应商，均能满足您高效对接的需求！

The 2026 China Shanghai Retailer Super Procurement Exhibition (the 19th PLF Shanghai International Retailer Super Procurement Exhibition in 2026) will be held grandly in Shanghai, a major hub of China's economy and international trade. As a domestic retail super procurement platform, this exhibition is not only an important hub for communication and cooperation between suppliers and buyers, but also a barometer for insight into industry development trends. Its rich exhibition display experience and planning services have injected vitality into this exhibition, promoting the retail industry to move towards a new era.

Shanghai, China's economic and retail hub

Shanghai, as a major economic center city in China and an important global trade hub, not only has a developed logistics and supply chain system, but also has a strong consumer market and diversified retail formats. The efficient transportation network and international business environment in Shanghai provide solid guarantees for the smooth holding of exhibitions, as well as high- market access opportunities for exhibitors.

Exhibition Overview and Historical Development

The 19th Shanghai International Retailer Super Procurement Exhibition of PLF in 2026 will continue to build a modern and international procurement trading platform based on years of successful hosting experience. The exhibition covers multiple sub sectors such as fast-moving consumer goods, food and beverage, daily necessities, household goods, and retail technology, attracting a large number of retailers, supermarket chains, wholesalers, and suppliers from across the country and overseas to participate.

The multiple values of exhibitions

Opportunity for supply chain optimization: Buyers can connect with raw material suppliers and brand owners on site, shorten procurement cycles, and achieve efficient integration and adjustment of the supply chain.

Market Trend Insight: The exhibition showcases emerging consumer concepts and retail technology applications, helping retailers update their product structure in a timely manner and improve market response speed.

Brand promotion platform: Suppliers and brand enterprises effectively enhance brand influence and expand sales channels through exhibitions.

Industry Exchange and Cooperation: On site exchanges and forum activities between industry executives, experts, and business leaders to create new opportunities for business cooperation.

As the organizer of this exhibition, we have strong capabilities in exhibition display services, exhibition investment services, and exhibition planning services. The company focuses on scientific planning and investment attraction for exhibitions, ensuring rich exhibition content, high of participating enterprises, and efficient procurement coordination through systematic operation. The exhibition site is e with advanced exhibition facilities and service support, creating a high- exhibition experience for exhibitors and buyers.

Competitive advantage in details

The exhibition not only focuses on mainstream big brands, but also sets up special zones to support the exhibition of small and medium-sized innovative enterprises, promoting the integration of diversified products and services. Compared to the past, all participating units have completed information docking through digital platforms in advance, greatly improving the efficiency of on-site negotiations and reducing resource waste. In addition, the organizers also organize multiple industry forums, product launches, and buyer events to extend the exhibition value chain and facilitate companies in finding cooperation opportunities.

Industry background and future direction

In recent years, with the continuous improvement of personalized consumer demands and the popularization of digital retail methods, the retail industry is undergoing profound changes. As stated in the 2023 Retail Industry Report, the integration of online and offline (O2O) and smart supply chains has become a mainstream trend. The 2026 exhibition will pay more attention to the display of intelligent retail solutions and green and environmentally friendly products, in line with the national "carbon peak and carbon neutrality" strategy, and promote sustainable consumption development.

The practical assistance of exhibitions to enterprises

Whether it is a large chain supermarket, community convenience store, or regional wholesaler, the convenience of on-site negotiations between exhibiting companies and buyers can achieve a rich and upgraded product line. Enterprises can use exhibitions to expand their sales network and obtain cutting-edge supply chain information and market trends in the industry. For exhibitors, it is an efficient market testing and customer expansion activity, especially for the significant promotion effect of new product launches and brand building.

How to participate and provide suggestions for cooperation

Based on the positioning and influence of the exhibition, it is recommended that retail and supply chain enterprises contact Shanghai Bohua International Exhibition Co., Ltd. as soon as possible to participate in investment promotion and booth booking, and achieve early planning and resource allocation. The organizer's rich service system can provide one-stop support from booth design, promotion, to on-site services, maximizing customer benefits. In addition, the diverse business activities during the exhibition are also worth actively participating in, expanding industry connections and business opportunities.

summary

The 2026 China Shanghai Retail Super Procurement Exhibition is not only a platform for showcasing goods and services, but also an important bridge for promoting industrial upgrading and market linkage. Under the careful organization of Shanghai Bohua International Exhibition Co., Ltd., the exhibition will undoubtedly help the retail industry achieve a new round of development breakthroughs. For retail enterprises, actively participating in such exhibitions to obtain industry resources and forward-looking information is an effective way to enhance market competitiveness.

2026中国·上海零售商超采购展（2026年PLF第十九届上海国际零售商超采购展览会）即将在中国经济和国际贸易重镇上海隆重举办。作为国内的零售商超采购平台，该展会不仅是供应商和采购商交流合作的重要枢纽，也是洞察行业发展趋势的风向标。其丰富的展览展示经验和策划服务，为本届展会注入了与活力，推动零售行业迈向新时代。

上海·中国的经济与零售重镇

上海，作为中国大的经济中心城市和全球重要的贸易枢纽，不仅拥有发达的物流与供应链系统，还具备强大的消费市场和多元化的零售业态。上海高效的交通网络和国际化的商业环境，为展会的顺利举办提供了坚实保障，也为参展商提供了优质的市场接入机会。

展会概况与历史沿革

2026年PLF第十九届上海国际零售商超采购展，秉承连续多年成功举办的经验，持续打造化、国际化的采购交易平台。展会涵盖快消品、食品饮料、日用百货、家居用品及零售技术等多个细分领域，吸引全国及海外大量零售商、超市连锁、批发商及供货商参展。

展会的多重价值

• 供应链优化机会：采购商可现场对接原材料供应商和品牌方，缩短采购周期，实现供应链的高效对接与调整。

• 市场趋势洞察：展会展示涵盖了新兴消费理念和零售科技应用，帮助零售商及时更新产品结构，提升市场反应速度。

• 品牌推广平台：供货商和品牌企业通过展会有效提升品牌影响力，拓宽销售渠道。

• 行业交流与合作：行业高管、专家和企业负责人的现场交流和论坛活动，形成新的商业合作契机。

作为本次展会的主办单位，展览展示服务、展会招商服务和展览策划服务方面具备强大实力。公司注重展会的科学规划和招商，通过系统化运作，确保展会内容丰富、参展企业质量高、采购对接效率优。展会现场配备先进的展览设施与服务支持，为参展商和采购商创造优质参展体验。

细节中的竞争优势

展会不仅关注主流，也特别设置特色专区支持中小创新企业展出，促进多样化产品与服务的融合。较之以往，各参展单位提前通过数字化平台完成信息对接，极大提升了现场洽谈效率，减少资源浪费。主办方还组织多场行业论坛、产品发布及买家专场，延伸展会价值链，方便企业寻找合作机会。

行业背景与未来走向

随着消费者个性化需求不断提升及数字化零售手段普及，零售商超行业正经历深刻变革。如2023年零售行业报告指出，线上线下融合（O2O）和智慧供应链已经成为主流趋势。2026年展会更加注重智能零售解决方案和绿色环保产品的展示，顺应国家“碳达峰、碳中和”战略，推动可持续消费发展。

展会对企业的实际助力

无论是大型连锁超市、社区便利店，还是区域批发商，通过参展企业和买家现场洽谈的便利，都能实现产品线丰富与升级。企业可借助展会扩大销售网络，获取行业前沿的供应链信息和市场动态。对于参展商，则是一场高效率的市场测试与客户拓展活动，尤其对于新品上市和品牌塑造有显著助推效果。

如何参与及合作建议

基于展会的定位和影响力，建议零售及供应链企业尽早与上海博华国际展览有限公司联系，参与招商及展位预订，实现早期规划和资源配置。主办方丰富的服务体系可提供从展位设计、宣传推广到现场服务的一站式支持，大化客户收益。展会期间的多样化商务活动亦值得积极参与，拓展行业人脉和商机。

2026中国·上海零售商超采购展不仅是展示商品和服务的平台，更是推动产业升级和市场联动的重要桥梁。在上海博华国际展览有限公司的精心组织下，展会必将助力零售行业实现新一轮的发展突破。对于零售企业来说，积极参与此类展会，获取行业资源和前瞻信息，是增强市场竞争力的有效途径。

目前，展会已进入，请需要观展的朋友抓紧登记注册。以下是本届展会全展商名单，敬请收藏参考。

上海新国际博览中心

非食板块

1

个人护理

非食板块

2

家居日用

非食板块

3

文体3C

食品板块

4

烘焙食品

食品板块

5

民生食品

食品板块

6

糖巧果冻

食品板块

7

营养食品

食品板块

8

休闲零食

酒水板块

9

酒饮冲调

生鲜板块

10

生鲜食材

包装板块

11

包装服务

价格，是时间打动消费者、激发购买欲的关键。零售企业开发自有品牌，通过直连工厂、缩短供应链、减少品牌溢价等方式有效控制成本，使商品具备显著的“价格优势”。正因如此，“超值”、“划算”、“省心”系列产品，已成为各大零售“自有品牌节”的销售主力。

对处于启动阶段的零售企业而言，若想找到既能配合产品研发、起订量低，又能确保合法合规、质量稳定、成本可控的可靠供应商，PLF跨采自有品牌展已成为行业平台。本届展会汇聚的优质展团，在“超值”系列产品开发方面经验丰富，助你快速落地竞争力商品。除了低价， “高品质”的消费者关注度增幅同样很高。

不管零售企业是开发“甄选”还是“臻选”系列产品，都可以在PLF跨采自有品牌展找到满意的合作商。利用规模化生产降低成本，打造吸睛引流爆款产品，更需要大产能的支撑。金欧（广东）生物科技日产100万瓶家居清洁剂、山东十里香芝麻年加工能力5万吨，这些都是大产能的真实体现。

汇聚食品，铸就稳定供应链

看！众多“”都来参展了 

在寻找值得托付的零售商品供应商时，品牌实力与稳定品质是核心关键。本次展会，云集了食品领域的强大参展阵容：从河南双汇、雨润、哈肉联构成的肉制品“铁三角”，到国民滋补品牌好想你；从驰名伴手礼春光，到实力企业新孚、肉敢当；更有新锐力量莫小仙、小饭归及地方特色品牌一品爽、金字火腿。他们都在各自细分领域深耕，却共同印证着规模化生产、卓越品控与美誉强大的市场口碑。

无论是行业还是赛道黑马，均具备成熟的供应链体系与稳定的供货能力，能匹配零售终端对品质、效率与创新的全面需求。

你想开发地域风味自有品牌商品？

那就非来PLF不可！

“六边形战士”合作伙伴正在上海等你

与其更好，不如不同。通过第九届自有品牌“金星奖”评选可知，“地域风味主题系列”已成为零售企业开发的新方向之一。PLF跨采·第十八届全球零售自有品牌产品亚洲展展商来自全国各地产业集群地，他们手握风土瑰宝，是你开发“地域风味主题系列”的理想伙伴。

PLF展商连城县福农与三丰薯业，深挖福建“薯都”精髓；云南菜墩墩，供应高原野生菌；湖南福来喜，打造独具本地风味的鹅肉制品；西藏奇正青稞，则依托雪域圣洁的青稞，提供青稞米、青稞胚芽油、青稞面等健康膳食选择。

他们不仅是优质原料的供应者，更是地域饮食文化的承载者。来PLF，与这些地域特色展商面对面，为你的商品矩阵注入的“地域基因”！

靠谱的自有品牌供应商，不仅能保质保量的完成商品出货，还能为商品开发上助力，让你始终市场半步。台州市瑞康日用品科技有限公司，是贵州区域合力超市一次性用品的合作伙伴。瑞康总经理赵永建曾说到：贵州合力自有品牌商品，我们参与度是非常高的，不仅会根据季节限定给到商品创新方案，还会根据当地的饮食特色来定制的商品。目前，双方已建立起高度默契的合作关系。