2022 ProWine China in Shanghai

As the leading wine and spirits trade fair in Chinese mainland,ProWine Shanghai 2021 came to a successful conclusion on November11, 2021. Given the current COVID-19 pandemic situation, it isundoubtedly inspiring that ProWine Shanghai 2021, the industrytrendsetter, took place as scheduled.With strict safeguardprocedures, the organizer's strict hygiene and safety rules, andthe care and support from the industry, ProWine Shanghai 2021attracted a total of more than 450 exhibitors from 19 countries andregions. Boutique wineries and premium wine producers from all overthe world were present at the trade fair to get in contact withlocal importers, distributors and on trade customers.

A total of 15,058 trade visitors attended the 3-day event overthe previous edition. In addition to visitors from Shanghai, manyalso came from Hainan, Guangdong, Fujian, Hubei, and Tianjinprovinces.

Highlights and exciting programs make the industry event worthyof its name

Overseas exhibitors remain confident with greaterparticipation

California Wine Institute pavilion organized the largest in nineyears, and nearly 20% larger than in 2020. Besides 19 wineries andvintners with on-site present, 45 boutique wines from 10 winerieswere on display with tasting sessions. Mr. Christopher Beros, AsiaPacific Director of Wine Institute of California, explained:"California Wine Institute has always attached great importance tothe market on the Chinese mainland. This year, we organized a muchlarger pavilion at ProWine Shanghai than ever before. The wineriesbrought along many new quality products, and had productiveexchanges with many potential importers and distributors, makingthe event a significant success for all participants. "

It is worth noting that ProWine multi-dimensional perception ofthe market, in the catering and hotel industry has also beenin-depth. Arneis Wu, wine director of Sheng Yong Xing Group, saidin an interview on the second day of ProWine, "Due to the epidemicprevention requirements, ProWine Shanghai 2021 has a slightdecrease in the number of visitors, but the quality of visitors isreally excellent. The visitors come to the exhibition with a cleartrade purpose. As a member of the high-end catering industry, Iobviously feel the strong momentum of the development of the wineindustry in China, especially the rise of Chinese wine. In thefuture, the wine list of the high-end catering industry will alsoquietly change and progress, promoting the diversified developmentof wine in the catering industry."

ProWine Shanghai 2022 will return to Shanghai New InternationalExpo Center (SNIEC) from November 8 - 10, 2022. As the 10th editionof ProWine Shanghai since its debut in Chinese mainland, it willnot only continue its glorious chapter, but will also bring morepromotional activities to create a first-class event for theindustry.