2020全球自有品牌产品亚洲展（上海）PLF展
时间：2020-12-03-05
地点:上海新国际博览中心E1-E7
主办单位：上海市品牌授权经营企业协会 自有品牌专业委员会（PLSC）
承办单位：跨采（上海）广告有限公司
展会历史：
1980年---PLMA美国自有品牌博览会在芝加哥启航，至今超越2500多个展位
1986年---PLMA国际自有品牌博览会于阿姆斯特丹召开，至今已超越4300多个展位
2010年---首届PLF展于上海召开。目前展区面积超越2000平米，展位逾800个，展商来自全球23个国家。
2020年---PLF展位继续扩张
自有品牌（PrivateBrand，PB），又称为商店品牌，是指零售企业从设计、原料、生产到经销全程控制的产品，由零售企业指定的供应商生产，贴有零售的企业品牌，在自己的卖场进行销售，实质上是零售业的OEM产品。
展会概况：
全球自有品牌产品亚洲展（以下简称：自有品牌上海展）是国内唯一的以零售自有品牌产品展示交易为主题的展会。展会由上海市品牌授权经营企业协会自有品牌专业委员会（以下简称：PLSC）和美国自有品牌制造商协会（PLMA）共同主办。
自有品牌的产品或服务，通常是由一家公司生产或提供给另一家公司的品牌。 自有品牌的商品和服务可以从食品、日化品到虚拟主机等多种行业获得。
它们常常被定位为地区、国家或的低成本替代品， 尽管近一些私人品牌已被定位为“高端”品牌，以与现有的“品牌”竞争
自有品牌包含但不于零售贴牌、零售OEM、零售代加工等生产模式。一件好的自有品牌产品是零售商和供应商能力合作的产物。
展会优势:行业大腕亲临、探讨自有品牌风向、聚焦新自有品牌产品专业国际三大自有品牌专业展之一，辐射整个亚洲标准全国性自有品牌产品评选及集中陈列趋势自有品牌是零售变革、转型的必选项50+个国家的专业买手团，数量逐年递增，免费提供采供对接机会全面线上、线下、流通全渠道覆盖；商超、便利、专营店、品牌运营商等差异直面终端渠道商，去中间化，惠及三方（采购商、供应商、消费者）
积累积累9年，矗立自有品牌发展前沿，迎来行业蜕变
上届回顾
展会规模 30,000㎡
展商数量 650家
观众数量 20,680人
展品范围
可直接进入超市、百货商场、连锁店、折扣店进行销售且适宜做超市贴牌的产品
食品饮料类：绿色/保健食品、休闲食品、罐头/方便食品、粮油/副食/土特产、糖果/冷饮、
速冻食品、生鲜食品、母婴食品、宠物食品、酒水饮料等
健康美容类：个人护理用品、个人清洁用品、医用急救用品、妇婴用品、美容美发用品等
日用百货类：日化用品、家具用品、餐厨用品、卫浴用品、文体用品、针织家纺、小家电、服装鞋帽、箱包皮具、宠物用品、玩具类、一次性用品、DIY用品等
Exhibition history:
1980 - PLMA American private brand Expo opened in Chicago, withmore than 2500 booths
1986 - PLMA international private brand Expo was held inAmsterdam, with more than 4300 booths
2010 - the first PLF exhibition was held in Shanghai. Atpresent, the exhibition area is more than 2000 square meters, withmore than 800 booths and 23 exhibitors from all over the world.
2020 - PLF booth continues to expand
Private brand (PB), also known as store brand, refers to theproducts that retail enterprises control in the whole process fromdesign, raw materials, production to distribution, which areproduced by suppliers designated by retail enterprises and labeledwith retail enterprise brands. They are essentially OEM products ofretail industry.
Exhibition overview:
Global private brand products Asia Exhibition (hereinafterreferred to as "private brand Shanghai Exhibition") is the onlyexhibition in China with the theme of retail private brand productsexhibition and transaction. The exhibition is jointly sponsored bythe private brand professional committee of Shanghai brandauthorized management Enterprises Association (PLSC) and Americanprivate brand manufacturers association (PLMA).
A product or service, usually one produced by one company orprovided to another. Private brand goods and services can beobtained from food, daily chemicals, virtual host and otherindustries.
They are often positioned as low-cost alternatives to regional,national or international brands, although some private brands havebeen positioned as "high-end" brands to compete with existing"brands"
Private brands include but are not limited to retail OEM, OEMand OEM. A good private brand product is the result of thecooperation between retailers and suppliers.
Exhibition advantages: authoritative industry celebrities cometo discuss the direction of private brand and focus on new privatebrand products, one of the three international private brandprofessional exhibitions, which radiates the whole Asian standard,national private brand product selection and centralized displaytrend. Private brand is the necessary item for retail reform andtransformation. The number of professional buyers in more than 50countries is increasing year by year, providing free purchasing andsupply pairs Access opportunities cover all online, offline andcirculation channels; differences among supermarkets, conveniencestores, franchised stores, brand operators, etc. directly face theterminal channel providers, remove intermediation, and benefit thethree parties (purchasers, suppliers and consumers)
Accumulated for 9 years, standing at the forefront of privatebrand development, ushering in the transformation of theindustry
Review of the last session
Exhibition scale: 30000 m2
650 exhibitors
The number of visitors was 20680
Range of exhibits
It can be sold directly in supermarkets, department stores,chain stores and discount stores, and is suitable for supermarketOEM products
Food and beverage: Green / health food, leisure food, canned /convenient food, grain and oil / non-staple food / local specialty,candy / cold drink
Frozen food, fresh food, mother and baby food, pet food, drinks,etc
Health Beauty Class: personal care supplies, personal cleaningsupplies, medical emergency supplies, maternal and infant supplies,beauty and hair products, etc
Daily necessities: daily chemical products, furniture products,kitchen supplies, sanitary ware, sports and sports articles,knitted home textiles, small household appliances, clothing, shoesand hats, bags and leather goods, pet goods, toys, disposablegoods, DIY supplies, etc