2025中国国际商超采购展【协会主办】2025第18届上海国际商超采购展览会

The 2025 Shanghai International Supermarket ProcurementExhibition will be held next year, with the "PLF Retail PrivateBrand Product Exhibition" and "Factory OEM Processing Exhibition"as important components, attracting active participation fromnumerous domestic and foreign brands and manufacturing enterprises.As the organizer of this exhibition, we will provide exhibitiondisplay services, exhibition investment services, and exhibitionplanning services for exhibitors and visitors, striving to makethis exhibition a major event in the industry.

1、 Overview of Exhibition Highlights

The highlight of the 2025 Shanghai International SupermarketProcurement Exhibition lies in its unique theme and diversifiedexhibition structure. The PLF Retail Private Brand ProductExhibition will showcase innovative products that meet consumerneeds, while the Factory OEM Processing Exhibition provides aplatform for manufacturing companies to showcase their productioncapabilities and technological strength. The combination of thesetwo exhibition areas will promote close cooperation betweenretailers and manufacturers, bringing more business opportunitiesto both parties.

2、 Market Prospects of PLF Retail Private Brand ProductExhibition

In the fierce market competition, retail private brands havegradually become an important direction for the development of manyshopping centers and supermarkets. According to market researchdata, it is expected that the retail private brand market will growat a rate of 10% per year by 2025. Moreover, retail private brandsare increasingly favored by consumers due to their excellentcost-effectiveness and unique brand image.

Through the exhibition platform, retailers can directly connectwith manufacturers and quickly obtain new product information andmarket trends. This not only helps retailers optimize their productstructure, but also enhances customers' shopping experience,thereby increasing their market share.

3、 The Industry Value of Factory OEM Processing Exhibition

OEM outsourcing refers to enterprises entrusting theirproduction needs to manufacturers with production capabilities, andexhibitions are an effective way to facilitate this process. Thefactory OEM outsourcing exhibition will showcase new processingtechnologies and equipment, attracting numerous brand manufacturerswho rely on outsourcing manufacturing to participate. Through thisexhibition, brand owners can find suitable partners (manufacturers)to achieve resource sharing and complementarity.

It is worth noting that the OEM outsourcing exhibition is notsimply about supply and demand matching, but more about promotingthe overall promotion of the industry chain through technicalexchanges and experience sharing. The strength of the factory andthe quality of its products will directly affect the marketcompetitiveness of the brand.

4、 The unique advantages of Shanghai as a venue forexhibitions

As a city in the Chinese economy, Shanghai has unique advantagesin logistics, talent, and market environment. At the 2023 ShanghaiInternational Supermarket Procurement Exhibition, over 800companies from different countries have participated, and boothapplications have been fully booked almost a year in advance. Thisenthusiasm reflects Shanghai's excellent business environment andstrong attractiveness as an international metropolis.

In addition, Shanghai has rich experience in organizing andplanning exhibitions, which provides excellent service support forparticipating companies. Exhibitors can not only enjoy high-qualitybooths, but also receive team support before, during, and after theexhibition.

5、 Unique experience of participating in exhibitions

Network construction: The exhibition provides a high-levelbusiness communication platform, where exhibitors and visitors canhave face-to-face communication and directly explore cooperationopportunities through the exhibition.

Market insight: At the exhibition, various brands can timelyunderstand industry dynamics and market trends, and seize newopportunities.

Brand promotion: The exhibition provides exhibitors with anopportunity to showcase their own brand and attract more potentialcustomers and investors.

6、 How to participate in the 2025 Shanghai InternationalSupermarket Procurement Exhibition

For companies that want to participate in the 2025 ShanghaiInternational Supermarket Procurement Exhibition, they can registeron the website or contact directly to apply for a booth. Theselection of exhibition booths should take into account thecompany's market demand and target customer group. The exhibitionplanning team will provide customized exhibition plans for theenterprise.

In addition, participating companies can also utilize theresources in the exhibitor handbook to expand their sales channelsand establish network relationships within and outside the industrythrough links and interactions with other industries. After theexhibition, Shanghai Bohua International Exhibition Co., Ltd. alsoprovides a series of tracking services to help enterprises continueto promote negotiations with customers.

7、 Conclusion: Looking into the Future

In the near future, the 2025 Shanghai International SupermarketProcurement Exhibition will open a new chapter, and let us lookforward to the arrival of this industry event together. Lookingforward to working together with enterprises from all walks of lifeto create more exciting opportunities on this stage full ofbusiness opportunities.

Whether you are a retailer, manufacturer, or OEM partner, the2025 Shanghai International Supermarket Procurement Exhibition willprovide you with rare business opportunities. I hope that throughthe exhibition, we can work together and create a betterfuture.

2025上海国际商超采购展即将于明年举办，展会以“PLF零售自有品牌产品展”和“工厂OEM代加工展”作为重要组成部分，吸引了众多国内外品牌和制造企业的积极参与。作为本次展会的主办单位，将为参展商和观众提供展览展示服务、展会招商服务及展览策划服务，力求将本次展会打造成业界盛事。

一、展会亮点概述

2025上海国际商超采购展的亮点在于其独特的主题及多元化的展览结构。PLF零售自有品牌产品展将展示符合消费者需求的创新产品，而工厂OEM代加工展则为制造企业提供了一个展示其生产能力与技术实力的平台。这两个展区的结合将促进零售商与制造商之间的紧密合作，为双方带来更多商机。

二、PLF零售自有品牌产品展的市场前景

在激烈的市场竞争中，零售自有品牌逐渐成为许多购物中心与超市发展的重要方向。根据市场调研数据显示，预计到2025年，零售自有品牌市场将以每年10%的速度增长。零售自有品牌以其良好的性价比和独特的品牌形象，日益受到消费者的青睐。

通过展会平台，零售商可以直接与生产厂家对接，快速获取新的产品信息与市场动态。这不仅帮助零售商优化产品结构，还能够提升顾客的购物体验，进而增加其市场份额。

三、工厂OEM代加工展的行业价值

OEM代加工是指企业将自身的生产需求委托给拥有生产能力的厂商，而展会正是促成这一过程的有效途径。工厂OEM代加工展将展示新的加工技术与设备，吸引众多依赖外包制造的品牌商参与。通过此展会，品牌商能够找到合适的合作伙伴（厂商），实现资源的共享与互补。

OEM代加工展并非单纯的供需对接，更多的是通过技术交流和经验分享促进产业链的整体升迁。工厂的实力与产品的质量将直接影响到品牌商的市场竞争力。

四、上海作为展会举办地的独特优势

作为中国经济的城市，上海在物流、人才和市场环境等方面具备得天独厚的优势。在2023年上海国际商超采购展中，已有超过800家来自不同国家的企业参与，展位的申请几乎提前一年就已满额。这种热情反映出上海作为国际化大都市的良好营商环境和强大吸引力。

上海在展览的组织策划方面也具有丰富经验，这为参展企业提供了良好的服务支持。参展商不仅能享受到优质的展位，还能得到团队在展前、展中和展后的保障。

五、参与展会的独特体验

• 网络搭建：展会提供了一个高水平的商业交流平台，参展商与观众可以通过展览进行面对面的交流，直接探讨合作机会。

• 市场洞察：展会上，各品牌可以及时了解行业动态与市场趋势，把握新机遇。

• 品牌宣传：展会为参展商提供了展示自我品牌的机会，吸引更多潜在客户和投资者。

六、如何参与2025上海国际商超采购展

对于想要参与2025上海国际商超采购展的企业来说，可以通过网站注册或直接联系进行展位申请。展位的选择应考虑到公司的市场需求及目标客户群体，的展览策划团队将为企业提供量身定制的展览方案。

参展企业也可利用展商手册中的资源，通过与其他行业的链接与互动，来拓展自己的销售渠道和建立行业内外的网络关系。展会结束后，上海博华国际展览有限公司也提供一系列跟踪服务，以帮助企业持续推进与客户的洽谈。

七、结语：展望未来

不久的将来，2025上海国际商超采购展将揭开新篇章，让我们共同期待这一行业盛会的到来。期待与各界企业携手合作，在这个充满商机的舞台上创造更多精彩。

不论您是零售商、生产厂家还是OEM合作伙伴，2025上海国际商超采购展都将为您提供不可多得的商业机会。希望通过展会，我们能够携手共进，共创美好未来。

第十八届全球自有品牌产品亚洲展将于2025年11月18日-20日在上海新国际博览中心举办，PLF时隔三年再聚首上海大本营，展会将迎来重大升级！展区规划囊括自有品牌全品类商品，分别有美妆个护馆、家居百货馆、民生食品馆、休闲食品馆等，并根据市场需求增设全球商超快消品展馆（NationalBrands(FMCG) FairAsia）。PLF在对应馆内设置体现未来消费趋势的母婴、宠物、大健康等专区，让采购商更方便找到这对标企业进行沟通提供便利。

随着中国零售市场的不断细分和碎片化，传统的商品流通模式已经无法满足市场需求。市场越来越难以被单一模式所覆盖，品牌想要通过传统模式建立市场通路的成本也越来越高。

在这个充满不确定性的市场环境中，以贴牌、代工、ODM和OEM等合作模式为代表的自有品牌模式，将成为未来十年确定增长的蓝海市场。这一趋势不仅是市场变化的必然结果，更是零售企业焕发生机的必然选择。把握好当下风靡的自有品牌机遇，让您的品牌和企业在未来的市场竞争中立于不败之地多一份把握！

如果您的工厂满足以下任意一项，诚邀您加入PLF工厂展团大军：

★自有或控股资质齐全的工厂；

★有优质的生产管理能力；

★有各项资质和检测认证背书；

★全球贸易业务能力突出；

★关注产品的研发升级，具备持续产品创新能力；

★有丰富的自有品牌合作经验，与国内外多家零售企业合作过PB业务的工厂；

★经营电商业务的能力，能够配合全渠道电商销售模式的工厂……

2025全球自有品牌产品亚洲展.上海

超市、电商、品牌商OEM贴牌代加工展

时间：2025年11月18日-20日

地点：上海新国际博览中心

主办单位：上海市品牌授权经营企业协会自有品牌委员会（PLSC）、自有品牌制造商协会（PLMA）

承办单位：跨采（上海）广告有限公司

展品范围

家居日用：餐厨用具、家居针纺、收纳整理、生活用纸、一次性用品卫浴晾晒、家庭清洁、文具礼品、体育用品、3C及休闲家用小电器、汽车用品

个护清洁：美容美发、美妆用品、护理用品、防疫用品、个人清洁

母婴用品：母婴食品、母婴用品

休闲零食：肉干肉脯、果脯蜜饯、果冻布丁、坚果炒货、膨化食品

民生食品：米面粮油、调味品、方便食品、南北干货、豆制品

常温烘焙：饼干曲奇、常温糕点/糖果巧克力：巧克力、糖果/酒饮冲调：酒、水、饮料、冲调/营养保健：药膳、膳食补充剂/服务商：产品服务、门店服务营销服务、供应链服务

生鲜食材类： 预制食品，水产海鲜，禽类食品，蔬菜类，水果类，其他食材，牛奶乳品、乳制品、豆制品、米，面（粉）汤料，西餐调味品、火锅调味料，配餐调料等。