本届PLF呈现出“观众更多，对接业态更广，采购需求更多样化”的喜人特点，并以破展会纪录的28.62%观众增长率，在2024年末，向中外零售业同人交出了一份令人满意的答卷。
本届PLF由上海市自有品牌协会、亚东展览主办，钧策咨询协办。PLF是获得上海市商务委员会审批通过并全力支持的亚洲自有品牌盛会，它与全球自有品牌产品欧洲展（荷兰阿姆斯特丹）、全球自有品牌产品美洲展（美国芝加哥）并称为全球三大自有品牌展会。
观察家指出，近年来，亚洲特别是中国的自有品牌经过多年的蓄势发展，已在2024年迎来爆发期。据统计，本届PLF共迎来899家实力参展商，并有来自全球51个国家和地区的客商直抵展会现场与中国实力源头工厂进行有效对接，并达成合作意向。
本届PLF展会新高迭创，数据亮眼：整体展示面积近60000平方米；参展商数量：899家；入场买家：27205人次（同比增长：28.62%）；国际客商：来自51个国家和地区；300多家境外企业代表（同比增长104%）。
The 18th Global OEM Processing Food and Beverage Exhibition(Shanghai Supermarket OEM Exhibition) in Shanghai in 2025. With therapid development of the global economy, the food and beverageindustry is also constantly evolving. OEM processing has graduallybecome an effective solution for enterprises seekingcost-effectiveness and market flexibility. The 18th Global OEMProcessing Food and Beverage Exhibition in Shanghai in 2025 will beheld grandly during the Chinese New Year. As the organizer of thisexhibition, we strive to provide a platform for industryprofessionals to communicate and cooperate, and promote thedevelopment of the industry.
Basic Overview of the Exhibition
The 18th Global OEM Processing Food and Beverage Exhibition inShanghai in 2025 will gather high-quality OEM processingmanufacturers and brand merchants from around the world. Theexhibition covers multiple fields such as food, beverages,seasonings, and snack foods. The exhibition not only showcasesvarious types of OEM products, but also serves as an importantplace for brand owners and OEM companies to cooperate. Throughface-to-face communication, both parties can gain a more intuitiveunderstanding of market demand and production capacity, promotingproduct innovation and market expansion.
Diversity of exhibiting companies
This exhibition will be attended by enterprises of variousscales from home and abroad, including independent brandmanufacturers, OEM manufacturers, packaging material suppliers,etc. This diversity not only promotes communication and cooperationamong peers, but also provides exhibitors with rich choices. Forexample, through OEM cooperation, brand owners can reduceproduction costs, while contract manufacturing companies can takethis opportunity to gain broader market channels and brandinfluence.
Changes in market demand
Consumers' demands for food and beverages are becomingincreasingly diverse, and their attention to health, nature,organic, and environmental protection is constantly increasing. Inthis trend, the flexibility of OEM outsourcing enables brand ownersto quickly respond to market changes and launch products that meetconsumer needs. For example, some brands have successfully launchedhealthy low sugar drinks by collaborating with OEM manufacturerswith specific formula advantages, quickly occupying the market.
Innovative highlights of the exhibition
In the exhibition in 2025, multiple innovative highlights willbe introduced, including innovative product selection, industryforums, technical exchanges, and on-site experience activities.This setting not only allows exhibiting companies to showcase theirnew product research and development achievements, but alsoprovides the audience with the opportunity to obtain cutting-edgeindustry information. Attendees can enhance their understanding ofindustry trends by participating in expert lectures.
Establishment of Industry Forum
During the exhibition, industry forums will become an importantplatform for discussing industry development, technologicalinnovation, and market opportunities. They will share theirinsights on the future of the market and explore theresponsibilities and opportunities of OEM outsourcing in the newsituation. This is not only an opportunity for learning, but also aconvenient place to establish connections and stimulate morepossibilities for collaboration.
Shanghai is an ideal city for exhibitions
Shanghai, as the center city of China's economy, trade, andinnovation, has abundant commercial resources and excellentinfrastructure. Its unique geographical location and openinternational environment make Shanghai an ideal place to host suchinternational exhibitions. The excellent transportation network andmodern exhibition venues provide great convenience for exhibitorsand visitors, attracting more domestic and foreign enterprises toparticipate.
How to participate in exhibitions
For companies interested in exhibiting, early registration isthe key to obtaining a booth. Exhibitors can access detailedexhibition information and registration requirements through theofficial website. In addition, visitors can also register inadvance to obtain tickets and exhibition information, ensuring thatno important activities are missed during the exhibitionperiod.
Inspiration for the industry
The exhibition in 2025 is not only a platform for productdisplay, but also a barometer for the entire food and beverageindustry. It will lead OEM processing towards higher quality,higher standards, and more environmentally friendly direction.Enterprises and individuals participating in exhibitions can gaininspiration through communication, and take this opportunity topromote the development of their own businesses, rather than juststaying at traditional production modes.
epilogue
The 18th Global OEM Processing Food and Beverage Exhibition inShanghai in 2025 will undoubtedly become a major event in theindustry. Both companies participating in the exhibition andindustry professionals visiting will have access to abundantresources and unique experiences here. For everyone who isconcerned about the development of the food and beverage market,this is an opportunity that cannot be missed.
Shanghai Bohua International Exhibition Co., Ltd. looks forwardto exchanging and cooperating with you during the exhibitionperiod, jointly promoting the development of OEM processing field,and opening up broader market prospects.
2025年上海第18届全球OEM代加工食品饮料展览会（上海商超贴牌展）随着全球经济的快速发展，食品和饮料行业也在不断进化，OEM代加工逐渐成为企业寻求成本效益与市场灵活性的有效解决方案。2025年上海第18届全球OEM代加工食品饮料展览会，将于2025年新春盛大举行。作为此次展会的主办方，努力为业内人士提供一个交流、合作的平台，推动行业发展。
展会的基本概况
2025年上海第18届全球OEM代加工食品饮料展览会将汇聚来自全球的优质代加工厂家和品牌商。展览内容涵盖食品、饮料、调味品、休闲食品等多个领域。展会不仅展示各类代加工产品，还是品牌商与代加工企业进行合作的重要场所。通过面对面的交流，双方能够更直观地了解市场需求与生产能力，推动产品创新和市场拓展。
参展企业的多样性
此次展会将有来自国内外的各种规模的企业参与，涵盖自主品牌商、OEM厂商、包装材料供应商等。这种多样性不仅促进了同业之间的交流和合作，更为参展者提供了丰富的选择。例如，通过OEM合作，品牌商可以降低生产成本，而代加工企业则能借此机会获得更广泛的市场渠道和品牌影响力。
市场需求的变化
消费者对于食品和饮料的需求日益多样化，对健康、天然、有机、环保的关注不断上升。在这种趋势下，OEM代加工的灵活性使得品牌商能够快速响应市场变化，推出符合消费者需求的产品。如，某些品牌商通过与具有特定配方优势的OEM厂家合作，成功推出了健康低糖饮品，迅速占领了市场。
展会的创新亮点
在2025年的展会中，将引入多项创新亮点，包括：创新产品评选、行业论坛、技术交流及现场体验活动。这样的设置不仅可以让参展企业展示新的产品研发成果，也为观众提供了获取行业前沿信息的机会。与会者可以通过参与专家讲座，提升对行业趋势的理解。
行业论坛的搭建
展会期间，行业论坛将成为讨论行业发展、技术创新以及市场机遇的重要平台。将分享他们对市场未来的见解，并探讨OEM代加工在新形势下的责任与机遇。这不仅是一次学习的机会，更是一个便于建立联系的场所，激发出更多的合作可能性。
上海作为展会的理想城市
上海，作为中国经济、贸易和创新的中心城市，拥有丰富的商业资源和良好的基础设施。其独特的地理位置和开放的国际环境使得上海成为举办此类国际展览的理想之地。出色的交通网络和现代化的展览场地为参展商和观众提供了极大的便利，吸引更多国内外企业参与其中。
如何参与展会
对有意参展的企业来说，尽早报名是获取展位的关键。参展商可以通过guanfangwangzhan了解展会详细信息和报名条件。观众也可以提前进行注册，以获取门票和展会资料，确保在展会期间不遗漏任何一项重要活动。
对行业的启示
2025年的展会不仅是一个产品展示的平台，更是整个食品饮料行业的风向标。它将引领OEM代加工向更高质量、更高标准、更环保的方向发展。参加展会的企业和人士，可以在交流中获得灵感，借此机会推动自身业务的发展，而不是仅仅停留在传统的生产模式上。
结语
2025年上海第18届全球OEM代加工食品饮料展览会，无疑将成为业内的盛事。无论是参与展览的企业，还是前来观展的行业人士，都将在此获得丰富的资源和独特的体验。对于每一个关注食品饮料市场发展的人来说，这都是一个不容错过的机会。
上海博华国际展览有限公司，期待与您在展会期间的交流与合作，共同推动OEM代加工领域的发展，开辟更加广阔的市场前景。
PLF 全球零售自有品牌产品亚洲展，作为推动中国零售市场健康发展的重要平台，自举办以来，一直备受瞩目。2025年第十八届展会将在上海新国际博览中心盛大启幕，规模达 60000 平方米，众多优质参展商和观众将汇聚于此。
PLF展会十几年来始终致力于以发展自有品牌模式促进零供双方紧密合作，优化零售市场商品结构，助力零售商品品质升级，提升商品流通效率，满足中国消费者日益增长的物质文化需求。迄今已有超过5000 家优质工厂通过该展会平台，与国内众多主要零售终端渠道以联名、直采 OEM、ODM和出口贸易等方式，高效快速低成本进入国内外零售市场。
2025年第十八届全球零售自有品牌产品亚洲展将延续往届的，为参展商和观众带来更多的机遇和惊喜。展会将涵盖个人护理、家居日用、民生食材、生鲜食材、休闲食品、品牌IP馆等多个展区，汇聚美妆个护、居家百货、粮油调味、南北干货、生鲜食材、休闲零食、酒水饮料、营养保健等全品类的源头企业参展商。
无论是拥有悠久历史的企业，还是新兴的创新品牌，都将在展会上展示其新的产品和技术。展会还将吸引来自国内外的观众，包括零售商、采购商、品牌商等，为他们提供一个深入交流和探讨合作的有效渠道。
在这个充满机遇和挑战的时代，PLF全球零售自有品牌产品亚洲展将继续发挥其重要作用，推动中国乃至亚太地区零售行业自有品牌的健康发展。
1. 时间
2025 年 11 月 18 日至 11 月 20日，在这三天的时间里，第十八届全球零售自有品牌产品亚洲展（PLF）将为参展商和观众带来一场精彩纷呈的行业盛会。
2. 地点
本次展会将在上海新国际博览中心举办，具体地址为浦东新区龙阳路 2345号。上海新国际博览中心作为国内外的展览场馆，拥有先进的设施和便捷的交通，为展会的成功举办提供了坚实的保障。
上海新国际博览中心地理位置优越，周边交通便利，无论是乘坐公共交通还是自驾前往都十分方便。场馆周边配套设施完善，酒店、餐饮等服务一应俱全，为参展商和观众提供了舒适的参展和观展体验。
展品范围
第十八届全球零售自有品牌产品亚洲展（PLF）的展品范围涵盖个人护理、家居日用、民生食材、生鲜食材、休闲食品、品牌 IP馆等全品类，为参展商和观众带来丰富多样的选择。
个人护理
个人护理展区将展示护理用品、防疫用品、个人清洁、母婴用品等。包括内服外非处方药，如维他命、补品、内服外用药；身体与口腔清洁护理产品，如牙膏、牙刷、牙线、口腔清洁、眼耳鼻足护理、湿巾等；医疗急救及医用辅料，如体温计、医用绷带纱布、保健急救用品；女性、成人及婴儿护理用品；以及美容美发用品及工具。
家居日用
家居日用展区汇聚了餐厨用具、家居针纺、收纳整理、生活用纸、一次性用品、卫浴晾晒、家具用品、家庭清洁、文体玩具、宠物用品、小家电等各类产品。无论是提升生活品质的家居小电器，还是满足日常需求的生活用纸和一次性用品，都能在这里找到。
民生食材
民生食材展区涵盖米面粮油、调味品、方便食品、南北干货等。为消费者提供丰富的日常饮食选择，从主食到调味品，满足不同口味需求。
生鲜食材
生鲜食材展区有水果、蔬菜、肉禽、蛋品、水产、豆乳、冻品、预制、烘焙鲜食等。新鲜的水果和蔬菜、优质的肉禽和水产，以及方便快捷的预制食品和烘焙鲜食，为消费者带来健康美味的选择。
休闲食品
休闲食品展区包括肉干肉脯、果脯蜜饯、坚果果蔬干、休闲海产、膨化食品、饼干糕点、酒水饮料、冲调饮品、糖巧果冻、节日类食品等。丰富的口味和种类，满足不同消费者的零食需求。
品牌 IP 馆
品牌 IP 馆将展示品牌、新锐品牌、区域品牌、、IP 授权等。为品牌提供展示和交流的平台，促进品牌的发展和创新。